The year 2020 has thrown many of us a curve ball, some businesses are temporarily closing while others are shifting their sales online… this might be a temporary measure but it can also be an attractive alternative sales channel if time permits. Personally, I’ve been a fan of online shopping for 40 years and in that time I’ve really come to appreciate the businesses that have put in that little extra effort to present a quality online shopping experience. Here are three ways your eshop can be extended to provide a high quality shopping experience.
1. Give your customer their identity – some customers might visit your shop and only transact a single time, others will come back time and time again to purchase from you. A great little touch for return customers is to give them a unique identity to your site – using this identity customers can log in to a portal and through this will feel like they have an ongoing relationship with you. Portals can include such things as a purchase and invoice history, a rewards program and perhaps even a sneak peak at future specials.