Are you really looking after your customers?
The year 2020 has thrown many of us a curve ball, some businesses are temporarily closing while others are shifting their sales online… this might be a temporary measure but it can also be an attractive alternative sales channel if time permits. Personally, I’ve been a fan of online shopping for 40 years and in that time I’ve really come to appreciate the businesses that have put in that little extra effort to present a quality online shopping experience. Here are three ways your eshop can be extended to provide a high quality shopping experience.
1. Give your customer their identity – some customers might visit your shop and only transact a single time, others will come back time and time again to purchase from you. A great little touch for return customers is to give them a unique identity to your site – using this identity customers can log in to a portal and through this will feel like they have an ongoing relationship with you. Portals can include such things as a purchase and invoice history, a rewards program and perhaps even a sneak peak at future specials.
The year 2020 has thrown many of us a curve ball, some businesses are temporarily closing while others are shifting their sales online…
this might be a temporary measure but it can also be an attractive alternative sales channel if time permits.
2. Open up your returns and warranty process – as a customer the experience of having your recently purchased item fail can be harrowing… and then trying to navigate the maze of your RMA process can lead to frustration and anger. A well designed and developed shop, hopefully with client portal as mentioned in step 1 above, will expose your RMA process and keep your customer well informed as to the progress of their claim. This is also a great place to corral any back and forth communication saving the customer having to tell their story over and over again.
3. Keep your online shop real – as a consumer browsing your shop I want to buy an item or two and then receive it at some point in the future… one of the best ways to make this happen is to show your current stock level and various shipping options. There are few worse ways to treat a customer than to demonstrate availability of an item and then inform them after they’ve paid that in fact you have no stock and there will be a several day, week or month wait. A great way to avoid this issue is to merge your online shop with your bricks and mortar store – your customer shopping online will be able to make an informed decision and will have more trust in your store.
WooCommerce and WordPress delivered by Trender are great platforms for your online shop. Trender can help you get up and running with your own online shop or we can host and maintain it on our Australian based servers and keep it in tip top shape.
If you’d like to discuss the benefits of hosting WooCommerce with Trender please click here to launch the contact page and send a message. We’d be happy to discuss your needs and work through the details of moving to a leading online shopping platform.